by Joe Mandese
The ad industry routinely uses terms like "lift" and "ROI" (return on investment) to benchmark and measure the results of advertising, marketing and media … Read the whole story
by Steve McClellan
AKQA founder Ajaz Ahmed has been named CEO of the new group and Grey Worldwide CEO Michael Houston will become Global President and Chief … Read the whole story
by Karlene Lukovitz
AMC will run multiple ads as a single order across Comcast and Charter. Read the whole story
COMMENTARY
by Joe Mandese
Platforms like Twitter have shown real vigilance to slow the spread of disinformation -- which may fuel an exodus of users to even more … Read the whole story
by Joe Mandese
More than two-thirds of Americans believe Facebook spies on them, according to a national survey conducted by WhistleOut. The survey, which was conducted via … Read the whole story
by Wendy Davis
"The California Constitution establishes (and courts have recognized) that Californians have a property interest in their own data," the former presidential candidate argues in … Read the whole story
by Wayne Friedman
In 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizona, dominant Biden advertising drove wins for those states' electoral votes, Advertising Analytics … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
How to recruit and prepare the next generation of media executives? Rosenbaum explains how NYC Media Lab is helping to harvest the best and … Read the whole story
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by Richard Whitman, Columnist
An ID Comms report finds just 14% of marketers claim to understand "extremely well or very well" how each technology platform in the marketing … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The hard work begins now as the media plays its part in trying to help heal a divided country. Read the whole story
by Fern Siegel
Toobin had been with the magazine for 27 years, serving as a legal-political analyst. Read the whole story