President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground States

by Wayne Friedman , November 11, 2020

President-Elect Joe Biden had a huge political spending advantage in key battleground states, helping him beat President Trump in the presidential election. In four of five key states, Advertising Analytics says, dominant Biden advertising resulted in wins for those states' electoral votes.

Those states include Pennsylvania, Michigan, Wisconsin, and Arizona.

Pennsylvania was a major target for Biden, who spent $134 million in that state versus President Trump's $59 million (a $74.8 million ad-spending advantage).

Spending figures include candidate and political action committee and group spending from September 1 though November 3.

Only in Florida did Biden's major spending not result in a win -- with Biden spending $179 million to Trump's $90 million. The $88.7 million was Biden's largest state advantage. According to Real Clear Politics, the average of polling the day before the election shows Biden with a tiny 0.9% lead in that state.

The day before the election saw Biden polling up in four of those big-spending states -- Pennsylvania (1.2%), Michigan (4.2%), Wisconsin (6.7%), and Arizona (0.9%).

Trump had ad-spending advantages in Iowa ($7 million), Georgia ($11.6 million), and North Carolina ($17.7 million) -- states where he either won or has been ahead.

ad spending, ad targeting, analytics, metrics, politics, research, television

3 comments about "President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground States".

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Michael Pursel from Pursel Advertising, November 12, 2020 at 2:16 p.m.
thanks for the enlightening article...except the facts are very wrong. You are stating fact that Biden won those states. Can you please explain how he is our next president when the election has not been certified? Problem with the LAW and Facts Wayne, they sometimes get in the way of your agenda. Enjoy your afternoon.
Reply

John Grono from GAP Research replied, November 12, 2020 at 5:49 p.m.

Cough, cough.

Over the past four years the world has has woken up each morning to a barrage of tweets of 'non-facts' from the POTUS. It is now just 10 days into the the statutory period of of adherence to US electoral laws that every Presidential election has been conducted under.

So, when due process has been upheld, and on January 20th Biden is inaugurated as the statutory 46th President, Michael I offer my best wishes for you to enjoy the day and that you revel in the fact.

Michael Pursel from Pursel Advertising, November 12, 2020 at 6:04 p.m.

Dear John... Humm sounds like the start to a Kamala Harris Willie Brown letter, but I digress, you best get that cough looked at. Hope you wear your mask like a good follower. I do suggest you re-read your laws... And yes, IF after a careful and verified review Mr. Biden is the new president, I will gladly say President Biden, which is what most conservatives do when presented with shift in control. Much better than starting a witch hunt for 3 years to undermine a duly elected President. But stay sweet in your smugness.