by Joe Mandese
U.S. ad demand rose for the third consecutive month in October, albeit at its smallest rate -- just 0.7% -- since the U.S. ad … Read the whole story
by Wayne Friedman
YouTube has barred One America News Network from posting new videos for a week after it uploaded a video promoting a COVID-19 cure. "After … Read the whole story
by Wayne Friedman
Ad-supported and CTV platforms will see the biggest growth, with a 31% improvement to $4.2 billion, while local TV stations will see positive growth … Read the whole story
by Tanya Gazdik
Deering is charged with modernizing marketing, driving brand strategy and developing marketing talent. Read the whole story
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by Richard Whitman, Columnist
The MediaPost Independent Media Agency Of The Year has just expanded its creative department by a dozen positions and has filled five of those … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Another day, another TV drama about a main character who is a hard-partying train wreck. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Cognitive computing" saw increased interest among brands and agencies during the second week of November. Defined as "the simulation of human thought processes in … Read the whole story
by Joe Mandese
U.S. and worldwide marketing spending are now forecast to fall 7.1% and 6.8%, respectively, this year, bringing 2020's marketing economy to pre-2018 levels, according … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It appears my column a few weeks ago on public broadcasting hit a few raw nerves. Read the whole story
by Sara Guaglione
KC Crain succeeds his father. The company also announced it has increased new paid subscribers by 50% this year. Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
Globally, a third of FMCG businesses say their most successful influencer campaign increased sales by $250,000 - $500,000. Read the whole story