by Joe Mandese
"Pivot" has been named the marketing word of the year for 2020, according to an annual poll of the Association of National Advertisers' members, … Read the whole story
COMMENTARY
by Joe Mandese
Coming out of what may well be the greatest year of self-reflection for all of society, the ad industry had a huge opportunity to … Read the whole story
by Wendy Davis
California Attorney General Xavier Becerra has proposed new privacy regulations implementing the state's privacy law, including rules for a standardized opt-out button. Read the whole story
by Wayne Friedman
Despite recent improvements in advertising and viewing results, Newsmax TV is still far behind bigger cable news channels in key ad business and viewing … Read the whole story
by Joe Mandese
By 2025, digital media will account for 70% of all ad spending worldwide, according to a new long-range projection released as part of Magna's … Read the whole story
by Laurie Sullivan
Google acknowledged Monday that multiple services and websites went down, affecting businesses and advertising. AdSense, Assistant, Docs, Gmail, and YouTube were some of the … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Intent data for "native advertising" has been consistently rising since August, amid ongoing efforts to provide more seamless, streamlined, and responsive customer experiences in … Read the whole story
by Laurie Sullivan
LinkedIn this week began testing ads across the U.S. and Canada in a format it calls Stories, which are short, full-screen, vertical videos, photos … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Will the media world have changed too much by 2024, when the solution is set to launch? Read the whole story
COMMENTARY
by Karlene Lukovitz
The deals -- which offer programmatic's speed and targeting, while allowing for a fixed-price agreement in return for guaranteed access to the desired inventory … Read the whole story
by Laurie Sullivan
The FTC and 46 state attorneys general on Wednesday filed separate lawsuits attempting to make Facebook divest Instagram and WhatsApp if the company's conduct … Read the whole story
by Wendy Davis
Rejecting a demand by President Trump, the Senate on Friday passed a defense spending bill that doesn't include a repeal of Section 230 of … Read the whole story
by Wendy Davis
An injunction preventing the planned TikTok ban "disrupts national security efforts," the government tells a federal appellate court. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Discovery has no scripted content, but it is diving into a new venture in an arena whose success has been almost completely dependent on … Read the whole story