by Joe Mandese
"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. Read the whole story
by Joe Mandese
Hudson MX, a media-buying technology startup has closed a $63.5 million round of venture funding led by Ascential plc. The round, which comes a … Read the whole story
by Joe Mandese
GroupM's MediaCom unit turned in the best new business performance in what arguably was one of the most challenging years ever for the media … Read the whole story
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by Steve McClellan
An R3 Worldwide analysis found that creative agency new business revenue fell more than 12%, partially offset by media agency gains of nearly 7%. Read the whole story
by Joe Mandese
One of the unintended consequences of the explosion of subscription video streaming services and the ways they market themselves is that they are indoctrinating … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
This cartoon show poses an eternal question: If you were assigned to craft a new image for Hell, what would you do? Read the whole story
by Larissa Faw
The Publicis Groupe CEO tells MediaPost the rumors are false. "I couldn't tell you if it were true, but they are not," he states. Read the whole story
by Larissa Faw
The company will explore other market rollouts in the future, says Nick Wright, who has been promoted to managing director of Havas Entertainment. Read the whole story
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by Karlene Lukovitz
The integration will enable advanced audience targeting of audio audiences across connected devices, including smart speakers. Read the whole story
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by Laurie Sullivan
Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across … Read the whole story
by Karlene Lukovitz
Netflix earned 44, or more than a third, of all of this year's nominations -- three times more than any other studio. Read the whole story
by Wendy Davis
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their … Read the whole story