"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself," IAB … Read the whole story

The pilot program features a "new methodology enhancement." Read the whole story

Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can use one integration to link custom agents … Read the whole story

This column is about a new bots-only social network, and why my agent and I decided not to become Crustafarians after all. Read the whole story

The social media site, not for humans, shows retailers are not prepared for AI agent tech that could undermine online purchase security by introducing … Read the whole story

Musk's rocket and satellite manufacturer SpaceX has acquired xAI, creating "the most valuable private company in the world," according to "The New York Times. … Read the whole story

AI-driven improvements could unlock up to $26 billion in incremental media investment and another $6 billion in productivity gains, according to IAB estimates. Read the whole story

The neighbors seen in the scripted Peacock series "The 'Burbs" and the HBO Max documentary series "Neighbors" are decidedly at odds. Read the whole story

Antitrust enforcers oppose Google's request to stay an order requiring it to share some data about users' searches with "qualified" competitors and provide syndicated … Read the whole story

IAB Tech Lab's board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns with IAB's … Read the whole story

In compliance with Australia's groundbreaking under-16 social-media ban, Snapchat announced it has locked or disabled over 415,000 accounts in the region belonging to supposed … Read the whole story

According to a new National Research Group study, 62% of sports fans enjoy watching sports on social media more than on traditional TV. Read the whole story

The company grew organically by 5.6% last year and says it expects another strong year of growth in 2026. Read the whole story

Full-year results will not be reported until March, but the company provided a glimpse of some top-line numbers in a recent advisory. Read the whole story

Entertainment advertising was down 6% to $1.8 billion including advertising from political, Star India and Fubo, Disney had 10% higher growth at its sports … Read the whole story

Charter Communications made a rare improvement recently in its business by combining its traditional video subscriber business into its more popular streaming-centric business. Read the whole story