• by Laurie Sullivan , Yesterday

The first brand marketer took her seat at the table of IAB Tech Lab's board of directors.

The board announced Shenan Reed, global CMO at General Motors (GM), to the board on Monday, and said it closely aligns with IAB’s future plans for advancing collaboration between brands, platforms and technical standards.

“As a brand, GM sees firsthand how standards translate into consumer trust, media investment, and business outcomes,” Reed told MediaPost.

GM’s spirit of innovation drives every aspect of how the company connects with consumers.

From AI-powered media optimization to privacy-first data strategies, we’re pushing the boundaries of what’s possible in marketing while staying grounded in responsibility and relevance,” Reed added.

With MediaOne, GM’s internal global media agency of record, the company has combined planning, buying, and measurement, powered by data and identity solutions that enable transparency, agility and performance across every channel.

“Our collaboration with IAB Tech Lab is about helping build a healthier, more enduring digital ecosystem,” Reed said.

And, as the first brand marketer to join IAB’s board, Reed brings a unique perspective of real-world understanding of what consumers need, according to Anthony Katsur, CEO, IAB Tech Lab.

Katsur said Reed brings the marketer’s point of view to how our standards and technologies actually work in the real world, ensuring that advertiser priorities such as business impact sits alongside those of publishers and platforms.