by Wayne Friedman
For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. Read the whole story
by Joe Mandese
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. The initiative includes the launch of what it describes as "the industry's first … Read the whole story
by Steve McClellan
The company spent an estimated $55 million on measured media in 2019, according to Kantar. Read the whole story
by Larissa Faw
Inspire restaurants include Arby's, Dunkin' and Jimmy John's. The holding company is creating a dedicated unit -- Inspire Media Engine -- to service the … Read the whole story
by Joe Mandese
Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The change should bring budget shifts to areas where marketers can still target and measure audiences, like CTV. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new NBC sitcom about the early life of Dwayne Johnson has him running for president in 2032. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Interest in "blogging" has been on the rise since early January as more people turn to the web to conduct in-depth research before investing … Read the whole story
by Wayne Friedman
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 … Read the whole story
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by Wendy Davis
The Maryland bill, which Governor Larry Hogan vetoed last May, would impose new taxes on companies that have more than $100 million in digital … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
More than 250 brands have reportedly stopped campaigns on YouTube and Google due to offensive content on the platforms throughout the years. Some of … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketers find them helpful because it's one-stop shopping. Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
Technology allows travel companies to provide an immersive, 360/VR pre-travel experience for both travel trade and their clients. Read the whole story
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by Laurie Sullivan
Pinterest would likely become one of the most important data sources for Microsoft advertisers. Read the whole story
by Steve McClellan
The overall decline was expected. The company expects to return to growth this year, although when and how much remains unclear, company execs say. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The cost was $50 million, raised from supporters, to promote and message the January 6 riot. What happened to the rest of the funds, … Read the whole story