by Wayne Friedman
The NFL wants to double the price tag of the previous TV deals, but one network, ESPN, is pushing back. Read the whole story
by Joe Mandese
The Media Rating Council released a draft of new guidelines for measuring advertising running on OTT and CTV, as well as when server-side ad … Read the whole story
by Joe Mandese
While the trust Americans hold in the major television news brands has generally trended downward following the U.S. presidential election, trust in the winner … Read the whole story
COMMENTARY
by Joe Mandese
Facebook likes to tout how much it has done in recent years to deter bullying of, and by, its users, which is ironic when … Read the whole story
by Karlene Lukovitz
The House Judiciary Committee's antitrust panel is set to release a bill that would allow small publishers to band together to negotiate terms with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Maybe the social network is seeing what's coming -- major deregulation. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The strange visitor from another planet who can leap tall buildings in a single bound flies back onto TV in a new series that … Read the whole story
COMMENTARY
by Joe Mandese
It's probably a good time to talk about the elephant in the room. No, not the Republican party mascot, but the metaphor for that … Read the whole story
COMMENTARY
by Bre Rossetti, Op-Ed Contributor
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I would enjoy a world where social media was used for just that: to be social. Read the whole story
by Laurie Sullivan
A survey of 200 U.S. senior decision makers found that 60% believe the future of advertising relies on multiple, interoperable ID solutions. Read the whole story
by Joe Mandese
Bed, Bath & Beyond branding chief and long-time Madison Avenue vet Kristi Argyilan has joined the board of Facebook and YouTube video data and … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Let's unpack that question -- and the need to embrace more than just a short-term need to check the diversity box. Read the whole story
by Joe Mandese
Less than half the time (48%) marketing industry researchers spend doing their jobs actually involves designing, fielding or analyzing research, according to findings of … Read the whole story
by Wendy Davis
Sen. Richard Blumenthal is urging Twitter and Facebook to aggressively police their services for posts espousing anti-vaxxer conspiracy theories -- particularly ones that target … Read the whole story
by Wayne Friedman
Marketers can set limits on how often a Vizio TV within a household is exposed to specific ad creative when placing an ad on … Read the whole story