by Laurie Sullivan
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's latest approach to ad targeting seems very similar to the model used more than a decade ago by behavioral advertising pioneers like the … Read the whole story
by Joe Mandese
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In "Good Girls," three middle-class women need money, so they turn to crime -- which is what Walter White did too. Read the whole story
COMMENTARY
by Joe Mandese
The most unhappy app environments are -- in this order -- social, utility, news and games (tied), according to a recent survey. Read the whole story
by Larissa Faw
The NBA legend is partnering with advertising veteran Omid Farhang to launch Majority, an independent, creative marketing agency. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Both Apple and Google, each in their own way, are sucking critical data out of the online advertising ecosystem. Read the whole story
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by Steve McClellan
Like other Adland holding companies, Havas Group lost ground in 2020 but showed sequential improvement in the fourth quarter compared to Q3. No guidance … Read the whole story
by Laurie Sullivan
Comcast 2020 traffic patterns reveal a sharp surge in March and April, followed by a transition into a typical but still elevated growth spurt … Read the whole story