Three TV networks will witness an eye-popping 100% increase in sports-rights fees -- Fox, NBC and CBS -- which had been anticipated. Read the whole story
The iconic Paris theater, New York City's last single-screen cinema and the home for Netflix original film public screenings since 2019 when the streaming … Read the whole story
A new 4As' study found that 97% of respondents believe their agency's work helped their top clients gain market share during 2020. "Partnership matters," … Read the whole story
Those of us working in media, advertising and technology CAN make a difference. We have visibility. We have voice. We have leverage. Read the whole story
The research is based on in-depth interviews with futurists, academics, authors and other experts, as well as multiple proprietary consumer surveys from more than … Read the whole story
Among the primary factors contributing to a brand's "emotional intelligence," most score lowest in "self-regulation" and "empathy," two qualities that would seem paramount in … Read the whole story
A "Simpsons" Christmas episode airing in late March sums up all we need to know about our topsy-turvy TV world. Read the whole story
The blunt messaging on three billboards in Los Angeles, Miami and Manhattan: "We make the chicken sandwiches around here." Read the whole story
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. Read the whole story
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those … Read the whole story
There is a trade-off with many of these businesses -- trading lower-profit margin businesses (D2C) for high-margin businesses. Read the whole story