The Cannes Lions this morning unveiled its 2021 juries for the festival's prestigious awards, and for the first time ever, women outweigh men as … Read the whole story

Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' … Read the whole story

The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The … Read the whole story

The motion-picture industry is converging with television so swiftly that the two are now more or less the same thing. Read the whole story

For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. Read the whole story

Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says … Read the whole story

Razorfish is responsible for the concept, design, technical development and implementation of the visual identity of the event's platform. Read the whole story

It's all part of a broader transformation plan. Dentsu said it would realize a gain on the sale of the two properties -- one … Read the whole story

Facebook's alleged monopolization of the social networking market enabled the company to decrease users' privacy protections and increase the number of ads shown to … Read the whole story

Asian Americans' and Pacific Islanders' buying power is up 267% since 2000, making them the fastest-growing minority market in the U.S. Read the whole story