The U.S. ad market expanded nearly 25% in March vs. the same month last year. Importantly, it was the best March since SMI began … Read the whole story

The Publicis media agency will handle most media chores with the exception of DRTV, which remains with Rain The Growth Agency. Read the whole story

Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according … Read the whole story

Google is using data from an ad usefulness survey run in Gmail to improve the user experience. Read the whole story

GARM this morning released its first report tracking performance on brand safety across seven platforms including Facebook, Instagram, Pinterest, Snap, TikTok, Twitter and YouTube. … Read the whole story

By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain. Read the whole story

Watch towing firms in action as they tow various vehicles both large and small resulting from highway mishaps or parking lot violations. Read the whole story

The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral … Read the whole story

Brand has been pretty quiet on the campaign front as worldwide agency review continues amid culling of "master brands" from 400 to under 200. Read the whole story

Adam Monaco has been named EVP of Disney Advertising Sales, reporting to Rita Ferro, president of Disney Advertising Sales. Read the whole story

But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads … Read the whole story

In the last two weeks, the holding company has struck M&A deals for healthcare-focused Archbow Consulting and digital transformation firm Areteans. Read the whole story