Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers … Read the whole story

One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to … Read the whole story

Rental car marketing giant Enterprise Holdings, which includes the Enterprise, National and Alamo brands, has tapped IPG Mediabrands UM unit as its media agency … Read the whole story

President Biden is a meandering narcoleptic and Donald Trump is a conniving loudmouth in "Let's Be Real," coming this week on Fox. Read the whole story

For one, mobile has already experienced a hyper-acceleration in demand, following the parallel trend in consumer and publisher adoption. Read the whole story

Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. Read the whole story

It's hard to imagine, but search is becoming even more important, as seen by the way intent for search-related terms has soared in recent … Read the whole story

Like WPP, Interpublic returned to organic-growth mode for the first time since lockdowns began just over a year ago. Read the whole story

The venerable title will now be digital, and subscribers will have access to archives and other benefits. Read the whole story