by Joe Mandese
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, … Read the whole story
by Tanya Gazdik
Clorox and the NHL will collaborate to create content that will highlight a cleaner and more trusted environment for NHL fans and teams. Read the whole story

COMMENTARY
by Joe Mandese
Taking a page from Gillette's brilliant marketing strategy of giving away razors and selling razor blades, Microsoft announced it is giving away a valuable … Read the whole story
by Wendy Davis
On Wednesday, after a Facebook-appointed panel declined to reinstate former President Donald Trump's account, Sen. Roger Wicker suggested curbing the company's right to moderate … Read the whole story
by Karlene Lukovitz
The Oversight Board "has thrown the hot potato right back into Mr. Zuckerberg's lap," observes one tech blogger. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Clyde may not realize this, but he is one of the true treasures of New York City television today. Read the whole story
by Joe Mandese
Jed Myer will oversee media products, while Susan Lauinger will oversee advertiser products for North America. Read the whole story

COMMENTARY
by Joe Mandese
Regardless of what the board's final decision ultimately is, odds are we will still be living with Trump's presence on the mass social media … Read the whole story
by Wayne Friedman
Tubi is focused on "total viewing time because that translates directly into revenue," says Lachlan Murdoch, executive chairman for Fox Corp. Read the whole story
COMMENTARY
by Bre Rossetti, Op-Ed Contributor
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who … Read the whole story
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by Richard Whitman, Columnist
WPP's new 'Cloud Studio' sits on Microsoft's cloud platform Azure where eventually 25,000 staffers will collaborate on creative work. Read the whole story