Marketers appear to have less value for many media than consumers do, according to a new study that simultaneously surveyed separate panels of brand … Read the whole story

The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for … Read the whole story

Nielsen One -- a single currency for linear TV and streaming and digital video -- will be ready for next year's upfront, but some … Read the whole story

The Coors Pure tag is, "It's organic -- but chill about it," so ad shows woman who went for "a walk/run" instead of jog. Read the whole story

The TV advertising trade group says Nielsen's return to maintaining its national TV panel in late March has resulted in improving weekly reach estimates. Read the whole story

NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. Read the whole story

Brands and agencies are on different pages when it comes to "traditional marketing." Data shows interest is spiking among marketers, but fewer and fewer … Read the whole story

Meerkat-Mania was a craze that flared briefly within the years 2005-08 when a meerkat reality series captured the imagination of many. Read the whole story

In survey of 300 CPG marketing/sales execs, 66% said they plan to run a media campaign with a retail media network this year. Read the whole story

"In April 2017, the country's largest broadband companies banded together to fund a campaign to generate millions of comments for the FCC's 2017 net … Read the whole story

Anthony Tsigourakos will oversee revenue strategy and operations and lead NYIAX's global sales, demand generation and client service teams. Read the whole story

The loss includes a $15.3-million non-cash charge related to Comscore's January recapitalization to pay down its debt. Read the whole story

The Clay Travis sports site brings a conservative slant to sports, in line with other Fox properties. Read the whole story