by Joe Mandese
The pandemic created a unique benefit to Nielsen's bottom line: $100 million in cost savings. The disclosure, made during a recent earnings call with … Read the whole story
by Joe Mandese
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying … Read the whole story
COMMENTARY
by Joe Mandese
On the eve of Fox News' upfront ad pitch, a top Wall Street analyst took a jab at the network's contribution to Fox Corp.'s … Read the whole story
by Laurie Sullivan
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution? Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
BBC America joins the meerkat fray with "Meerkat Manor: Rise of the Dynasty," premiering June 5. Read the whole story
COMMENTARY
by Joe Mandese
A few weeks into Apple's enforcement of its new App Tracking Transparency framework, the situation isn't as dire as some had anticipated. Or is … Read the whole story
by Steve McClellan
The company reported "slight increases" in the diversity of its hiring throughout 2020 and into 2021, with women accounting for 60% of Americas hires … Read the whole story
by Karlene Lukovitz
With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%. Read the whole story
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by Richard Whitman, Columnist
The agency group, part of Vivendi, posted a 0.8% organic net revenue decline for the period. The shortfall in North America was 1.6%. Read the whole story
by Wayne Friedman
The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million. Read the whole story
COMMENTARY
by Sander Volten, Op-Ed Contributor
We should be building future workplaces as ecosystems that can host a variety of people, lifestyles and experiences. Here are five elements of a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Selling is based on relationships, and you build relationships through interaction. How does a salesperson do that in today's world? Read the whole story
by Wendy Davis
"Absent effective neutrality rules, ISPs can -- and do -- act as self-interested gatekeepers," digital rights organizations tell a federal appellate court. Read the whole story
by Wendy Davis
Last May, Facebook allegedly threatened to remove Maffick's pages unless it publicly represented that its channels were operated by the RT news subsidiary Ruptly. Read the whole story