The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included a recession attributed to the … Read the whole story

After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as president of National CineMedia (NCM), … Read the whole story

After more than a decade as Facebook's chief face on Madison Avenue, Carolyn Everson is leaving the company. Everson, who has been with Facebook … Read the whole story

The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. Read the whole story

Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram … Read the whole story

As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans now use P2P payment apps. Read the whole story

Anchoring the campaign is a Miley Cyrus virtual concert June 10. Read the whole story

Core, non-political advertising is expected to grow 5.4% this year, partly reversing a 23% decline in 2020. BIA says local TV-owned digital advertising will … Read the whole story

The company began running national addressable campaigns across multiple MVPD platforms, with Comscore measurement, in late 2020. Read the whole story

The three-pronged plan include includes a commitment to sourcing 100% renewable electricity by 2030 across the holding company's portfolio of subsidiaries. Read the whole story

The scale represents a milestone for Project OAR, the addressable initiative founded by Vizio and major TV networks, says the TV maker. Read the whole story