by Joe Mandese
The U.S. ad recovery continued in May, posting a 50.3% increase over May 2020, which was one of the worst months of the COVID-19-influenced … Read the whole story
by Joe Mandese
"I've never seen an older generation photographed like that," said Cannes Lions jury President Liz Taylor. Read the whole story
by Joe Mandese
Omnicom's PHD unit was named the "media network of the festival" at this year's Cannes Lions awards. The distinction, which is based on a … Read the whole story
by Laurie Sullivan
Less than a week after Facebook announced plans to roll out its first in-game ads inside virtual-reality game "Blaston" supported by Oculus, Resolution Games … Read the whole story
by Joe Mandese
As conventional ad-based marketing may be wearing out, getting blocked, or lost in a rising sea of ad noise, product and packaging designers are … Read the whole story
by Joe Mandese
Each day of this week's Lions festival, the Havas Media Group will give a EUR10 promo to the first 100 people who connect to … Read the whole story
by Joe Mandese
"It's no longer enough to talk about just a 30-second spot about sustainability," Design Lions President Pum Lefebure says. "You have to do something … Read the whole story
by Joe Mandese
Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
The challenges of naming a TV show are reflected in the title of a new lighthearted summer series premiering Thursday night on ABC. Read the whole story
by Joe Mandese
Telmar, a leading provider of media-planning and buying software and data to ad agencies, this morning announced it is offering a cookie-less identity data … Read the whole story
by Tanya Gazdik
MediaPost's Marketing: Automotive is accepting submissions for its annual awards, recognizing the best in automotive advertising. Read the whole story
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by Richard Whitman, Columnist
It is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along with several former members of the FirmDecisions senior management team. Read the whole story
by Karlene Lukovitz
Katz told staff he's leaving to pursue his "entrepreneurial roots." Read the whole story
by Laurie Sullivan
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. Read the whole story