IPG Mediabrands' UM unit has been named the media agency of record for NYC & Company, New York City's official marketing and tourism organization. … Read the whole story
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the … Read the whole story
Interpublic has tapped Initiative's Mat Baxter as global CEO of Huge, a new role at the DUMBO-based digital agency. Read the whole story
The firm collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners … Read the whole story
Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, … Read the whole story
One of the things that has struck me while covering this year's event, is how odd it is sitting here in a highly vaccinated … Read the whole story
Curb Taxi is one of the nation's largest taxi ad platforms and will add more than 10,000 new top-of-car screens to Firefly's network and … Read the whole story
One of my favorite winners at today's Lions festival presentations was AKQA's "Strange Antenna" campaign for Netflix's "Stranger Things" new season promotion in Brazil. Read the whole story
The news has trickled out over the last few months: Jay Leno will host a new version of "You Bet Your Life" inspired by … Read the whole story
The lesson here for ad folks: We need to be careful not to conflate what media folks talk about with what Americans actually do. Read the whole story
The Human Intelligence Team, led by Steve Grant, will use insights about why people make the decisions they do to create new models and … Read the whole story
The House Judiciary Committee has approved a package of six antitrust bills targeting tech companies, including one that could prohibit Amazon from selling its … Read the whole story
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies in the short term, but the industry still faces a growing backlash against … Read the whole story
Tubi hopes to draw younger viewers to its lineup of "nostalgic" shows by staging an hour-long live "reunion" event, featuring celebrities from '90s and … Read the whole story
Publishers can be forgiven if they're suspicious of Google's proclaimed support for the publishing industry. Read the whole story