by Joe Mandese
The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is … Read the whole story
by Joe Mandese
In what appears to be an industry first, the Advertising Research Foundation is teaming with seven industry research and/or media suppliers to conduct research … Read the whole story
by Joe Mandese
Havas Media Group today announced a new role overseeing "ethical media" partnerships and has tapped agency programmatic media veteran Ben Downing to run it. Read the whole story
by Wendy Davis
"The existence of market power is at the heart of any monopolization claim," U.S .District Court Judge James Boasberg wrote Monday. "The FTC's Complaint … Read the whole story
by Richard Whitman, Columnist
Most media accounts serviced outside of Publicis Media within the broader Groupe will now report to Lou Rossi. Those accounts are at the Groupe's … Read the whole story
COMMENTARY
by Brian Monahan
I recently was a juror for the Cannes 2021 Creative Strategy category. We looked for insight-driven, strategic approaches that unlocked results-driving creative. Here are … Read the whole story
by Joe Mandese
Cinema ad network National CineMedia continues its diversification outside of movie theaters, syndicating a version of its "Noovie" pre-show on digital out-of-home screens on … Read the whole story
by Joe Mandese
In a potentially culturally significant development, Omnicom's Sparks & Honey unit has created a hybrid Chief Client Officer & Head of DEI (diversity, equity … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Before the Beatles get back to where they once belonged in a new Disney+ documentary, Hulu will present Paul McCartney. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
One reason television series based on movies seldom work is because the stars from the theatrical movie don't ordinarily reprise their roles for the … Read the whole story
COMMENTARY
by Jason Xenopoulos, Op-Ed Contributor
Future Predictions are always plentiful in the wake of Cannes Lions, but the trend that excites me most this year is the blurring of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate. Read the whole story
by Karlene Lukovitz
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. Read the whole story
by Laurie Sullivan
IAB Tech Lab announced Tuesday the release of an automated service for publishers that allows them to validate authorized sellers of their inventory by … Read the whole story
by Amy Corr
Heide Gardner has been with the holding company since 2003 and currently serves as senior vice president, Chief Diversity and Inclusion Officer. Read the whole story