by Joe Mandese
In what may well be an industry first, an ad-tech startup has launched a "green" tag to offset the carbon footprint of digital campaigns. … Read the whole story
by Wayne Friedman
The bulk of the airings for its Tokyo Summer Olympics promo spot were on the Olympic Channel, at which NBC is a minority partner. Read the whole story
by Joe Mandese
Arielle Garcia is among the 2021 inductees to the American Advertising Federation's Hall of Achievement, which celebrates industry execs age 40 and under who … Read the whole story
by Wayne Friedman
The six-week summer period so far is averaging 3.14 million viewers for an English-language five-network prime-time show vs. 3.31 million for the similar time … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Jeff Bezos and his space-travel dreams got oodles of free publicity as TV turned its cameras on the first manned flight of his Blue … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital, connected TV -- political advertising rises ever upward. Read the whole story
by Steve McClellan
Company CEO John Wren predicted that the company would return to sustained "GDP-plus" growth in the future after the global economy has fully recovered … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Can you have a team that's creatively bursting with ideas in a virtual workplace? Read the whole story
by Wayne Friedman
The good news is that frequency of ads seen by viewers -- a constant point of concern for marketers -- was lower than generally … Read the whole story
by Tanya Gazdik
"Goal to the Gold Cup" asks players to show their passion for their favorite team by giving their loudest "Goal" scream into their phones. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox Corp. will get into the game, launching Fox Weather later this year. Will it be straight reporting or politicized? Read the whole story
COMMENTARY
by Yasmena Depko, Op-Ed Contributor
The era of big pitches every couple of years is coming to an end as value and partnership rather than price start to be … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
From "NYT" review: "An Ugly Truth" "provides the kind of satisfaction you might get if you hired a private investigator to track a cheating … Read the whole story