by Joe Mandese
Onerous risk and liability of terms cited. Read the whole story
by Laurie Sullivan
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial … Read the whole story
by Joe Mandese
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form … Read the whole story
by Karlene Lukovitz
CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Almost no other work produced for television has been more long-lasting than the English-made "Up" series. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Converting audience traffic into sales is, perhaps, the biggest challenge facing marketers today. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Toyota, the large, Japanese-based automotive company, will not run TV advertising in Japan during the games. Read the whole story
by Ray Schultz
Pickleball is a tennis-like game played with whiffle balls and paddles. Media pros J Armus and Richard Porter head the new brand. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of … Read the whole story
by Amy Corr
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies … Read the whole story
COMMENTARY
by Scott Klass
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot. Read the whole story
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by Richard Whitman, Columnist
The ad-focused super PAC is out with a new ad that condemns Fox News for spreading "anti-vax hysteria" and urges people to call their … Read the whole story
COMMENTARY
by
The main goal of Bulletin is build a stable of writers that support Facebook's goal to keep people engaged on its platforms Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
President Joe Biden recently accused Facebook of "killing people" by allowing false information about the COVID-19 vaccines to spread on the platform. Read the whole story
COMMENTARY
by Karlene Lukovitz
CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared. Read the whole story