The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and … Read the whole story

MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' Read the whole story

It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. Read the whole story

The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all … Read the whole story

"Our Kind of People" is a prime-time soap about super-rich African-Americans living in a black enclave on Martha's Vineyard. Read the whole story

Integrating free, ad-supported, linear-like streaming channels is essentially a way to provide a no-cost alternative to cable channels. Read the whole story

As the ongoing debate between customer retention and acquisition continues, one thing is for certain: managing the entire "customer lifecycle" is arguably one of … Read the whole story

It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising … Read the whole story

Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only … Read the whole story

If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. Read the whole story