Commentary

The Emmy Awards: Broadcast Networks Promote HBO And Streaming

by Steve Sternberg , Featured Columnist, September 20, 2021

The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the broadcast networks.

This, of course, has not really been true for several years. In the mid-2000s, premium and ad-supported cable networks started to overshadow the …

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