Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers. Read the whole story

OMG said Jump 450 will be used as the foundation for a dedicated performance media platform within the holding group. Read the whole story

Nielsen puts its streaming measurement products -- programming content, advertising and platforms -- together into the new Streaming Measurement Suite. Two of the three … Read the whole story

A new fall sitcom premiering Thursday night on CBS feels like a throwback to the wacky world of 1960s television. Read the whole story

Rock, a 23-year-old Filipino American who lives in Hawaii, rose to fame as a creator on YouTube and Vine. Read the whole story

Twitter on Wednesday announced the sale of its mobile monetization platform MoPub to AppLovin for $1.05 billion in cash. Read the whole story

GSD&M's scope of work for Fruit Of The Loom includes strategy, media, creative, and social. The company, owned by Berkshire Hathaway, spent about $2.5 … Read the whole story

The all-electric Silverado pickup truck will debut on Jan. 5 during the opening keynote delivered by GM Chair and CEO Mary Barra. Read the whole story

One marketing manager admitted: "I can't quite seem to remember the precise difference between OTT, CTV, addressable, and data-driven, to be honest." Read the whole story

In July, Peacock claimed 54 million subscribers and 20 million monthly active users. Read the whole story