by Steve McClellan
The client spends close to $10 million annually on measured media in the U.S. according to agency research firm COMvergence, with Werther's Original receiving … Read the whole story
COMMENTARY
by Joe Mandese
Bob Garfield has a problem and he's asking you to help solve it. After being fired as co-host of "On The Media," he's feeling … Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
by Karlene Lukovitz
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for … Read the whole story
by Laurie Sullivan
Michael Komasinski's recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as the business moves closer to its ambition … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The theme of "Wakefield" seems to be: who's crazier -- the mentally ill patients residing in a psychiatric hospital, or all the rest of … Read the whole story
by Wayne Friedman
Universal spent $11.2 million on national TV advertising on "Kills" for its run to date. Read the whole story
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Google and Facebook will continue to dominate the global stage for digital advertising, though retailers are becoming a bigger threat. Read the whole story
by Wayne Friedman
Its new tag line is: "Powering a better media future for all people." Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Marketers will need to be overt and purposeful about drawing digital advertising red lines, and transparently publish how well they have done. Read the whole story
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by Laurie Sullivan
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers. Read the whole story
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by Richard Whitman, Columnist
While results vary by market, a WFA study has found that discrimination in the industry on the basis of age and family status is … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Gutted newsrooms are unable to perform their most basic functions, like covering the police beat. Or investigating allegations of corruption. Read the whole story
by Laurie Sullivan
As the Official Search Trends and Fan Insights Partner and Official Search Engine, Google will work with the NBA, NBA G League and NBA … Read the whole story
by Karlene Lukovitz
A strike threatened for today is averted for now, but a lack of member consensus could derail ratification. Read the whole story
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by Wendy Davis
Broadcasters have agreed to settle their dispute with Locast, a now shuttered service that streamed television programs. Read the whole story