by Joe Mandese
"That doesn't mean for a second that they should be in television," GroupM's Brian Wieser quipped while presenting. Read the whole story
by Joe Mandese
As part of the deal, Helixa clients gain access to Telmar's media-planning tools, while Telmar clients will gain access to Helixa insights. Read the whole story
by Joe Mandese
The win, which follows a review, includes strategy, creative, media planning and buying, as well as PMG's proprietary Alli technology platform. Read the whole story
by Steve McClellan
Morrison will oversee the agency's marketing, communications and editorial products across its 23 offices in 14 countries. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Prime-time interviews such as the one last week with Alec Baldwin on ABC are not what they used to be. Read the whole story
by Tony Silber
The ad section, called the "Issue Within the Issue," is timed to coincide with the anniversary of the murder of Ali Forney, the gender-nonbinary … Read the whole story
COMMENTARY
by Karlene Lukovitz
The lawmakers urged the DoJ to "conduct a thorough review of this transaction to ensure that it does not harm American consumers and workers … Read the whole story
by Wendy Davis
The Senate on Tuesday voted 68-31 to reconfirm FCC Chair Jessica Rosenworcel, a longstanding proponent of net neutrality rules, to the agency for another … Read the whole story
by Richard Whitman, Columnist
It's part of the holding company's new "Work Your World" employee program linked to the firm's global internal communications network Marcel. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The first clue to the popularity of podcasts is that many of them focus on storytelling. And we are innately connected to the power … Read the whole story
COMMENTARY
by Andrea Palmer, Op-Ed Contributor
It's been a year of explosive growth and incredible upheaval in health. We have identified five trends as we head into what is sure … Read the whole story
by Ray Schultz
Permira will acquire email security firm Mimecast for $80 per share in an all-cash deal with a 16% share premium. Read the whole story
by Karlene Lukovitz
The newspapers -- inspired by government antitrust suits against the platforms -- seek to recover past damages and establish a new system to enable … Read the whole story
by Tanya Gazdik
Certain brands spent more in late 2020 to make up for a lack of live sports earlier in the year, says iSpot.tv's Stuart Schwartzapfel. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
"Hindsight," a collection of reports examines how people of years past expected the future to play out, how it did, and what's to be … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers can now serve text ads from Spanish ad groups in the U.S. on all devices and publishers. Advertisers with existing Spanish-language campaigns on … Read the whole story