Rosenberg, who was instrumental in launching the Roku Channel and building its advertising business, and played a leading role in the company's IPO, is … Read the whole story

Remember the tech spending bust after Y2K? New data suggests COVID-19 may be technological deja vu all over again. Read the whole story

TikTok's global footprint will now expand to a wide array of TV screens in venues including bars, gyms, hotels, restaurants, and doctor's offices. It … Read the whole story

New data from TV audience measurement service Samba TV gives new meaning to the term going viral when it comes to the reach of … Read the whole story

A Borrell Associates report shows that 2022 marks the beginning of a transition. An increasing amount of a dealership's ad and marketing budget will … Read the whole story

New York State will allow people to place sports bets beginning Jan. 8, 2022 on Google's search engine. Google will update the gambling and … Read the whole story

The CW does it again with another incredibly crafted drama series for its young target audience of teens and young adults. Read the whole story

Also at Harmelin, Bea Leung joins as a vice president leading the agency's consumer packaged-goods practice, from vice president-media director at Langland. Read the whole story

The company touts the tools as "the first app-free in-store and on-delivery contactless shopping experiences." Read the whole story

Roku's licensing deals with smart TV manufacturers have helped it maintain a lead with their smart TV platforms. The company recently added another partner … Read the whole story

Roku's access to viewer data via its leading smart-TV operating system gives it an edge in programming and advertising, and it's actively exploring acquisitions … Read the whole story

The News Media Alliance, which represents many of the country's largest newspapers, is pressing the Copyright Office to take the position that aggregators can … Read the whole story

"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossing U.S. distributed theater movie of all time. Adult-targeted fare, such as "The … Read the whole story

The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points. Read the whole story

Nearly half of brand, agency and other executives in a global survey think converged TV measurement and planning will make a major impact on … Read the whole story