by Joe Mandese
Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over … Read the whole story
by Steve McClellan
The win follows a review that began in September. The incumbent was Wieden+Kennedy, which captured the account from Spark Foundry in 2018. Read the whole story
by Joe Mandese
By working with agencies to use its ratings as part of "inclusion" lists, NewsGuard has helped redirect ad budgets from nefarious publishers into ones … Read the whole story
by Colin Kirkland
Along with first-round buying, selling, and trading, the marketplace will support secondary transactions and purchases using credit-card payments as well as crypto wallets. Read the whole story
by Todd Wasserman
Twitter has relied on Aleph's brands, IMS Internet Media Services, Httpool and AdDynamo to be its exclusive ad partner in 74 countries where it … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Ray Donovan character introduced nine years ago has been indestructible -- and apparently so is the show, "Ray Donovan." Read the whole story
by Wayne Friedman
Roku is bringing a "Live TV Zone" tool to its onscreen navigation. Read the whole story
by Joe Mandese
Former MediaLink, Time Warner exec leads nonprofit focused on treatments and cures for Charcot-Marie-Tooth disease. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When Media Insiders talked about the future of tech, we tended to do it through a dystopian lens. Read the whole story
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by Laurie Sullivan
Although automation is gaining popularity in ad creation and targeting, social media ad creation and delivery still involves time-consuming manual processes, a survey of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mozilla's data-sharing platform Rally and nonprofit newsroom The MarkUp are partnering to investigate how Facebook tracks people even when they're not using any of … Read the whole story
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by Tony Silber
The hire is the first big move for the Berlin-based Springer, which acquired Politico last October for around $1 billion. Read the whole story
by Wayne Friedman
NBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, while Fox Television Network grew 9% for its national and regional Sunday afternoon … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
In one study, six-second views increased by 91% for ads created in partnership with in-app creators versus non-creator ads. Read the whole story
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by Richard Whitman, Columnist
The fast-food giant, celebrating its 60th anniversary in 2022, confirmed it is returning to the Big Game "with a campaign that celebrates a modern … Read the whole story
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by Wendy Davis
A federal judge has rejected Facebook's request to dismiss antitrust claims stemming from its acquisition of Instagram and WhatsApp. Read the whole story
by Karlene Lukovitz
After several aborted attempts over 20 years, the satellite TV companies are in merger discussions again, according to one report--but have competitive and technology … Read the whole story
by Laurie Sullivan
Microsoft Advertising removed the minimum spend requirement to use Customer Match targeting, and added enhancements to Shopping campaign reporting. The company announced the changes … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Consumers may be more concerned about the private data advertisers are gleaning. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The ISE brand covers the wireless and wireline telecom network market and the broader ICT space. Read the whole story
by Laurie Sullivan
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platform DISQO, explains his fascination with data and why he took the leap … Read the whole story