Incumbent Zenith has serviced the account for nearly a decade, and it was not clear if the agency would defend. The review comes as … Read the whole story

Insights agency Opinium found that 17% of users hold social media companies responsible for managing users' mental health on platforms like Instagram, and 79% … Read the whole story

I've written a number of pieces over the past few years about the flaws in current TV/video audience measurement and what can be done … Read the whole story

The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV. Read the whole story

ShareThis explored consumer conversation data to find out what consumers are talking about as it relates to Super Bowl LVI. The insights include some … Read the whole story

CBS will now have 13 locally based streams -- adding CBS News Miami -- as well as a new name: CBS News Streaming Network. Read the whole story

"Since at least 2014, Google has deceived consumers regarding how their location is tracked and used by the Company and consumers' ability to protect … Read the whole story

German publishing giant Axel Springer, along with other advertisers and publishers in that country, reportedly have asked regulators in Europe to prevent Google from … Read the whole story