by Joe Mandese
The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well. Read the whole story
by Joe Mandese
Globally, Dentsu is among the most conservative for 2022, but it's the most bullish for U.S. ad growth this year (+13.7%). Read the whole story
by Joe Mandese
"More broadly, we are expanding our opportunity in advertising," boasted CEO Satya Nadella. Read the whole story
by Laurie Sullivan
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in revenue to reach $51.7 billion for fiscal Q2 results. Read the whole story
by Laurie Sullivan
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Twitter is the first social platform to have integrated NFTs seamlessly into user profiles. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It is sheer coincidence that for the second day in a row, a Syfy channel show is turning up here in the "TV Blog." Read the whole story
by Wayne Friedman
The first event will be scheduled for March 22 in New York City -- a "developer" conference at Rockefeller Center's Studio 8H room. Read the whole story
by Laurie Sullivan
The acquisition of CoreMedia Systems will provide direct and brand response analytics, attribution and media management software to ad agencies and marketers. More than … Read the whole story
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by Steve McClellan
The new program is designed to help both clients and agencies improve their working relationships to drive growth, reduce costs, and relieve unnecessary friction … Read the whole story
by Wayne Friedman
Initially, LG Ads will offer campaign performance guarantees on key performance indicators -- reach and frequency, demographics, video completion rates, and conversion metrics. In … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Outrage -- or, as the French say, "outre" -- sells. The more outrageous it is, the better it seems to work on social media. Read the whole story
by Steve McClellan
Digitas has promoted Jen Faraci to Chief Data Officer, Caroline Winterton to President, New York, Melissa Levy to President, Boston and Morgan Carroll to President, … Read the whole story
by Wayne Friedman
Four highly competitive division-round postseason NFL games notched a strong 22% higher average viewership to 37.3 million viewers per game over 2021 (30.6 million). Read the whole story
by Laurie Sullivan
Twitter on Tuesday introduced improvements to its ad capabilities, building off the company's 2021 product roadmap to improve performance advertising and measurement on the … Read the whole story
by Ray Schultz
Email open rates have increased as a result of Apple's MPP, while email click-through rates decreased by .3% to 2.3% YoY due to a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
TikTok will now use data company Zefr to ensure that in-feed ads across North America, the U.K. and the EU are placed in suitable … Read the whole story
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by Wendy Davis
The Arizona attorney general can proceed to trial against Google on claims that the company misled consumers about the privacy of their location data. Read the whole story
by Steve McClellan
The talent firm was formed in 2020 by recruitment industry veterans Jamie McLaughlin, Carly Mednick and Gillian Williams. It specializes in creative, marketing and … Read the whole story
by Wayne Friedman
Television and video content remains the most pirated -- totaling 67 billion global total visits by users to piracy websites. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
OAN and Newsmax were dropped by various operators. Financial considerations were critical. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The pandemic has spurred a shift in the rationale for fitness, with 54% or respondents caring more about fitness than in the past. Read the whole story