by Steve McClellan
For some brands, getting started is a challenge. "Look at your business," Mindshare Global CEO Adam Gerhart said at a Decisions 2022 session today. Read the whole story
by Joe Mandese
"Viewers won't see your ad more than they should as they navigate across YouTube, Hulu or any of their other favorite CTV apps," Google … Read the whole story
by Wayne Friedman
NBC has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and all digital platforms including Peacock. More than 30 new … Read the whole story
by Joe Mandese
They join a growing list of global marketers now representing $43 billion in carbon-neutral marketing commitments. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A statement Whoopi Goldberg made on "The View" seemed to minimize the role Nazi racism played in the Holocaust. Read the whole story
by Colin Kirkland
On Monday, software and cybersecurity company Norton LifeLock introduced a new feature intended to help customers better protect their social media accounts from harmful … Read the whole story
COMMENTARY
by Joe Mandese
Given the media industry's love for hyperbole, I suppose it was only a matter of time, but now we don't just have apps, we … Read the whole story
by Steve McClellan
Publicis gained momentum in the second half of last year. Fourth-quarter organic growth was 9.3% vs. Q4 2020 and 5% ahead of Q4 2019. Read the whole story
-
by Joe Mandese
Comscore resubmitted its TV service to the MRC's accreditation process in October 2021, and the audit report is the first step in that process. Read the whole story
COMMENTARY
by Sarah Bolton, Op-Ed Contributor
As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying. Read the whole story
by Karlene Lukovitz
CFO David Wehner said Apple's iOS privacy policy changes could negatively impact Meta's 2022 advertising revenue "in the order of" $10 billion." Read the whole story
COMMENTARY
by Whitney Fishman Zember
The notion of subscriptions will continue to evolve and play out in how brands and platforms facilitate a metaverse and the variety of experiences … Read the whole story
by Laurie Sullivan
Consumer insights platform DISQO analyzed traffic data from its platform to determine patterns in consumer engagement with, and attitudes about, new online financial services … Read the whole story
-
by Wendy Davis
"Big tech companies are not friends to journalism," Sen. Amy Klobuchar said Wednesday at a hearing on a bill that would allow news organizations … Read the whole story
by Wayne Friedman
Zucker's departure comes in the wake of the soon-to-be-closed deal in which Discovery Inc. would be buying a majority stake in WarnerMedia, owner of … Read the whole story
-
by Wayne Friedman
Four schemes may have cost publishers $1 million to $5 million a month, including one that artificially inflated inventory volume, directing media investment away … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Data enables the chance to merge together previously disparate activities into a much more streamlined and efficient collection of experiences. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
In fact, 14 of the top 20 sites declined by double digits, according to analysis by TheRighting, which tracks the activities of this media … Read the whole story
-
by Karlene Lukovitz
Ad inventory can now be verified as 100% on-screen displayed (not running when TVs are off) in pre-bid, as well as post-bid, targeting. Read the whole story
by Wayne Friedman
Amidst expectations that the November midterm elections will build TV news viewing, cable TV news networks have had a relatively slow January start. Read the whole story
-
by Wendy Davis
IAB Europe's transparency and consent framework "fails to comply with a number of provisions" of the General Data Protection Regulation, the Belgian Data Protection … Read the whole story