The new contract is part of a broader GroupM relationship that extends through 2025. Read the whole story
The long-time marketer and industry consultant, best known as CMO of Subway, died Tuesday as a result of a snowmobiling accident in Southwestern Montana. Read the whole story
COMMENTARYThe Will Smith story was first told in "The Fresh Prince of Bel-Air," and now the story returns in "Bel-Air" on Peacock. Read the whole story
Fox has acquired beloved animated character "Gumby" and has omnichannel plans including linear, nonlinear and "blockchain-based" platforms. Read the whole story
Fox Corp.'s long-term plan -- a focus on live sports and live news -- is resulting in growth, CEO Lachlan Murdoch touted in an … Read the whole story
COMMENTARYTwitter's experiment provided a literal prompt that gives users the option to revise, delete, or keep their potentially harmful reply before it is published. Read the whole story
As a first-time Super Bowl advertiser, Criteo is on a mission to educate consumers about the future of the internet. It's also the first … Read the whole story
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reality campaigns for top entertainment brands. Read the whole story
Since third-party cookies and identifiers power addressability and programmatic RTB, up to $10 billion of sell-side annual revenue is in jeopardy, an IAB report … Read the whole story
COMMENTARYThe latest revision focuses on Performance Max and Discovery campaigns, including more support for other search engines. Read the whole story
Ad companies that rely on "fingerprinting" techniques to track mobile users across apps for ad-targeting purposes must notify people that their data is being … Read the whole story
The company's stock shot up nearly 6% in after hours trading Tuesday after it released results for Q4 and full-year 2021. Read the whole story
COMMENTARYMicrosoft's latest vertical relies on search intent data and an understanding of users' needs to offer advertisers a better ad experience to attract cruise … Read the whole story
On Monday, Meta announced that longtime board member Peter Thiel will not run for re-election, but will continue to serve as a director until … Read the whole story
Running a search engine and running Tinder is 90% a product problem -- the solution is content, said Yahoo CEO Jim Lanzone, adding: "The … Read the whole story
