by Joe Mandese
Founded in 1988 as a pure-play search agency, 360i ultimately evolved into a full-service creative and media shop by the time it was acquired … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
The most important word in digital media, especially programmatic, is "demand," not "supply." Read the whole story
by Joe Mandese
The assignment is intended to "reimagine and expand its full-funnel digital footprint," and will unite "sequential, customer-centric journeys across every digital touchpoint." Read the whole story
by Steve McClellan
The agreement allows OMG account teams to activate advanced targeting segments from Omni across more than 20+ million LG smart TV households in the … Read the whole story
by Steve McClellan
WPP was the incumbent on the assignment. To service the business, Publicis Groupe created PLUS+ by Publicis, a dedicated unit led by Zenith. Read the whole story
by Steve McClellan
The cosmetics giant spent an estimated $93 million on measured media in the region last year according to agency research firm COMvergence. More than … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
On "Our Great National Parks," President Obama takes on a new role as narrator of a TV nature series. Read the whole story
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Personalization, automated content creation, contextual targeting and dynamic ad insertion are among the ad-related applications for AI. Read the whole story
by Colin Kirkland
The edit function initially will be tested "in the coming months" with subscribers of Twitter's premium service, Twitter Blue. Read the whole story
by Karlene Lukovitz
Having been slapped down on the cryptocurrency front, Meta is moving to integrate gaming-like tokens in its platforms, with a Facebook pilot reportedly set … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Recessions are bad for economies and bad for most folks. They are especially bad for those who work in the world of advertising. Read the whole story
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by Richard Whitman, Columnist
In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and … Read the whole story
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by Laurie Sullivan
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digital agency focused on data. The company, a Google Marketing Platform partner, is … Read the whole story
by Laurie Sullivan
Nextdoor on Thursday announced the expansion of its self-serve ad campaign management platform -- Nextdoor Ads -- designed to help small and medium-sized businesses … Read the whole story
by Laurie Sullivan
Google pulled dozens of apps from its Google Play store after determining they include software that harvests data without the device-owners' permission. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I saw about 15 or 16 agency pitches during the last three years, and what surprised me was the lack of true differentiation. Read the whole story
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by Todd Wasserman
Trey Kennedy isn't well-known to most Americans, but my kids are constantly using YouTube's TV app to see what he's up to. Read the whole story
by Tanya Gazdik
GMC put a significant emphasis on college basketball programming in March, with 91% of its national TV ad spend put toward men's college basketball. Read the whole story
by Wendy Davis
"Texas does not allege that the advertisements misdescribed or misrepresented the Pixel 4 or its features," Google told a federal judge. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Statehouse press corps have grown as nonprofit news organizations emerge to fill the gap created by the decline in commercial newspapers and organizations shift … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sports betting has been positioned as the savior for much that is missing in live TV programming. Read the whole story