March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.) Read the whole story

"Wavemaker differentiated itself," says SeatGeek media chief Steven Quach. Read the whole story

Armstrong, who joined Initiative as U.S. president in 2017 from president of BPN, was named global CEO last year. Read the whole story

Netflix President and co-CEO Reed Hastings, during an earnings call, said he was "open" to offering a lower-priced tier supported by advertising. Read the whole story

Merkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its global Experience & Commerce practice, and named the leadership team spearheading the agency's … Read the whole story

It's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. … Read the whole story

TV shows today are coming out from behind streaming paywalls for second runs on ad-supported networks or moving from ad-supported to streaming. Read the whole story

As Stoner Nation gears up for 4/20, Ben & Jerry's is working with the ACLU in a campaign demanding cannabis justice from the U.S. … Read the whole story

Snap has had another focus bubbling behind the scenes: its Lens Studio, app designed for artists and developers to build AR experiences. Read the whole story

"We're gonna be looking at ways the state of Florida potentially can be holding these Twitter board of directors accountable for breaching their fiduciary … Read the whole story

The firm took a charge against earnings of $113.4 million attributed to the impact of the war in Ukraine and the shuttering of the … Read the whole story

The Entertainment on Demand division foresaw a Q1 decline in penetration for Netflix, and lays out the reasons for an overall flattening of SVOD … Read the whole story

The two industry appointments are Jen Fuhrman-Kestler and Angelena Abate. Read the whole story

Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people. Read the whole story

On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. Read the whole story

Marketers can handle media-buying and omnichannel campaigns without the high cost and expertise required in-house. Read the whole story