The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" … Read the whole story
The Certified Ethical Advertising Executive, developed by the Institute of Advertising Ethics, will be offered to its entire staff, as well as its clients, … Read the whole story
The marketing community is catching on to crypto, NFTs, blockchain and the metaverse - and for good reason. Major brands (collectively, the clients we … Read the whole story
To carve out an ethics-centric future, we need to look to our greatest asset: our talent. Read the whole story
A new report by Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows advertiser interest in TikTok is accelerating, while … Read the whole story
The company reported organic revenue growth 23.6%. CEO Mark Penn said the MDC merger has "spurred revenue synergies." Read the whole story
Mike Myers plays at least seven different characters in just the first episode of his new comedy series "The Pentaverate." Read the whole story
The company cited "Control weaknesses, staff turnover, and lack of detailed documentation, particularly relating to revenue and cost of sales recognition," particularly within the … Read the whole story
"Automakers have been gradually adjusting their TV advertising approach this year," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily." Read the whole story
Pinterest has expanded its video offerings with the test launch of the Pinterest TV Studio app, which was spotted earlier this week in the … Read the whole story
Samba's iCPM metric and platform secures ad inventory through a media buy from the open web using real-time bidding where available, giving advertisers incremental … Read the whole story
CTV is considered more necessary than social video and national broadcast TV for video advertising. Read the whole story
It's really hard to acknowledge someone else's perspective as valid -- especially If you fit the dominant paradigm of your culture. Read the whole story
Apple, Google and Microsoft are collectively working on a way to move beyond passwords for everything from emails to access to phones and computers. Read the whole story
How do TV networks adjust to this perhaps new and potentially violent environment? Bill Maher said this may be a growing problem for comedians … Read the whole story
After almost four years of litigation, the broadband industry has abandoned its quest to nix California's net neutrality rules. Read the whole story
It's likely that shoppable TV ads won't really take off until our remote control devices become smarter. Read the whole story
You can't stop ad fraud with blacklists or "Good Housekeeping" seals on websites. Millions of new domains and delivery paths are created daily. Read the whole story