by Joe Mandese
The Dentsu unit named long-time strategic planning and account management veteran Diana Bojaj to fill it. Read the whole story
COMMENTARY
by Joe Mandese
A new study of hundreds of ad execs finds they prefer targeting consumers in "laid-back" couch potato mode, versus the "lean-forward" orientation digital media … Read the whole story
by Steve McClellan
Execs at the combined agency are finalizing ambitious growth plans for North America. Once completed, the NA regional team will be announced, the agency … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The Lincoln Lawyer," the 2011 Matthew McConaughey movie about an L.A. lawyer who works in a Lincoln, has been adapted for a TV series. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
I remember when Apple was a subject of acquisition rumors. The linchpin in Apple's recovery from a bad patch was the iPod, released in … Read the whole story
by Wendy Davis
A federal appellate panel on Wednesday allowed Texas to enforce its social media law, which prohibits Twitter, Facebook and YouTube from suppressing users' posts … Read the whole story
COMMENTARY
by Mark DiMassimo
Meta is shifting from a "Be Bold" mission statement to six new corporate values: Move Fast, Focus on Long-Term Impact, Build Awesome Things, Live … Read the whole story
by Wendy Davis
Connecticut has become the fifth state to enact a comprehensive privacy law that allows consumers to reject online ad targeting. Read the whole story
COMMENTARY
by Colin Linggo, Op-Ed Contributor
With all major media companies investing heavily in their streaming services, it's a top priority to establish an industry "certified" cross-channel/screen measurement system and … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Can a subscription model succeed now? I still think the answer is yes, but the market has certainly appeared to cool down, and clutter … Read the whole story
by Laurie Sullivan
Google has previewed the launch of a feature that will give people more control of the ads they see across Search, Discover, and YouTube. … Read the whole story
by Colin Kirkland
TikTok announced on Monday that it is expanding its partnership with location data platform Foursquare in order to help advertisers on the video platform … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"The gaming industry is bigger than Hollywood and the music industries combined, and it's setting the stage for the metaverse," says MacPhedran. Read the whole story
by Les Luchter
T-Mobile promises "an outlet for frustrated Big Internet customers to let out their angst," like the 'Whack An Internet Provider" game. Read the whole story
by Wendy Davis
Bedoya's confirmation gives the FTC a Democratic majority for the first time during the Biden administration. Read the whole story
by Karlene Lukovitz
The $375-million merger aims to make Chicken Soup for the Soul Entertainment a dominant force in AVOD and FAST. Read the whole story
by Wayne Friedman
"We're expecting a very positive reaction from advertisers overall," said Bob Chapek, chief executive officer of Walt Disney, during a Disney earnings phone call … Read the whole story
by Wayne Friedman
Disney+ added 7.9 million subscribers in its most recent fiscal quarter to total 137.7 million. Analysts were expecting a gain of about 5 million. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
DuckDuckGo has developed a feature its Chrome extension to block Google's tracking and ad targeting methods and interactions on websites called Topics and FLEDGE … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Sure, marketers covet lifetime loyalty. The younger people are, the more years they have to buy your products. But the truth is, older people … Read the whole story