by Steve McClellan
In the new role Hagedorn is tasked with designing what the company described as "agile" and "complex' go-to-market solutions for clients. Separately, Publicis confirmed … Read the whole story
by Richard Whitman, Columnist
Both companies said that clients would benefit from the merger of U.S. operations, citing collaborative work the firms did on a recent UK campaign … Read the whole story
by Joe Mandese
The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"George Carlin's American Dream" represents a rare, in-depth look at Carlin's world, both public and private. Read the whole story
by Karlene Lukovitz
The estimate assumes Netflix can gain about 10 million paid U.S. subscribers and realize about $7 in ad revenue per AVOD subscriber. Read the whole story
by Laurie Sullivan
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
NetElixir CEO Udayan Bose believes walled data gardens will become more important in the coming year. Google is expected to talk more about it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
On the negative side, GDPR has made big and powerful companies even bigger and more powerful. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Apple's move into VR isn't just a question of if the tech is ready, it's also if the market is ready. Read the whole story
COMMENTARY
by Diane Keng, Op-Ed Contributor
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story