Nutritious, squeezable fruit snack GoGo SqueeZ has tapped
"culture-first" agency 305 Worldwide for a campaign aimed at empowering kids and their parents vis a vis better nutrition.
The agency, a joint venture of Horizon Media and Armando
Christian Pérez (Pitbull), has developed a variety of approaches featuring real kids performing in real athletic situations, emphasizing the importance of nutrition, physical play and mental
health.
The "Squeez Out Their Best" campaign focuses on four extraordinary kids who overcame obstacles, including Angelica “Cookie” Serratos, an 11-year-old girl who is undefeated
in the typically male-dominated sport of wrestling; Hannah Longmire, a double-amputee runner and Two Time National Record Holder; Selah Schneiters, the first 9-year-old person to climb El
Capitan; and Chase Carrera, obsessed with becoming a professional soccer player with 49,000-plus Instagram followers following his journey.
The multichannel campaign will utilize a multimedia
approach, spanning CTV, online video, audio, social, as well as grassroots marketing.
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