Dentsu has been one of the retailer's agencies since 2005, and has already begun "onboarding the full media business." Read the whole story

The appointment follows two year of project work for the client including audience research and data strategy, the development of data infrastructure, and an … Read the whole story

The tracking is allowed by an agreement between the firms, but does not include personal identifiers or profiles, Bleeping Computer reports. Read the whole story

For a new ad-supported option, Netflix could hit levels near Hulu's -- with ad revenue per subscriber of about $13.30 a month from a … Read the whole story

In one scene of the new Dubai "Real Housewives," the women will be seen dining on a mountainside overlooking a valley of 1,000 camels. Read the whole story

The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what … Read the whole story

Business outcomes such as revenue are the most popular measures of ecommerce success. Read the whole story

The UK's competition watchdog announced another investigation into Google for potential antitrust abuses around advertising technology. Read the whole story

The two newsrooms will collaborate on stories, special reports and programming. Read the whole story

The newspaper industry shed workers at the beginning of the pandemic, hastening a longer-term trend. Read the whole story