by Joe Mandese
I had to send a note out to people saying, "Do not disqualify them if they say they broke the internet." But we don't … Read the whole story
by Joe Mandese
The IPG Mediabrands shop will handle all brand media strategy, planning, buying data and analytics for the new economyl employment services brand. Read the whole story
by Joe Mandese
At a time when big marketers are seriously considering the role of Chief Metaverse Officers, Publicis tapped the most Web3 native to serve as … Read the whole story
by Joe Mandese
Already the longest-running exec director since the council was formed in 1964, Ivie joined in 2000 and his new contract takes him through at … Read the whole story
by Wendy Davis
The new "Total Cookie Protection" tool aims to prevent ad-tech companies from creating profiles of users based on data collected across sites. Read the whole story
COMMENTARY
by Joe Mandese
Pitching brand support for sustainability, social justice and other causes may be important, but it's not hooking consumers to pay attention. Read the whole story
by Wendy Davis
In anticipation of the Supreme Court's possible reversal of Roe v. Wade, Senator Elizabeth Warren on Wednesday introduced a bill that would prohibit data … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Long a staple of old-school PBS, "Downton Abbey" has been lured into the new world of streaming to become a Peacock showpiece. Read the whole story
by Steve McClellan
It's called CitrusAd, powered by Epsilon and the company says it is the industry's first unified on-site and off-site retail media platform. Read the whole story
by Richard Whitman, Columnist
The restaurant chain won for its "Fancy Like" Applebee's campaign from Grey New York. Contributing agencies included Initiative Media, Current Global, Townhouse, and Barkley. Read the whole story
by Wayne Friedman
The companies say the deal will create the largest local CTV marketplace for political advertising --- ad inventory from MadHive's local broadcast clients and … Read the whole story
-
by Wayne Friedman
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion lower than the amount estimated in an earlier report. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
My tolerance changes depending on the situation and my own comfort level. After meeting up with 10 or 15 people at a conference, I … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The German competition regulator Bundeskartellamt is investigating Apple over privacy settings that require developers to obtain users' consent before tracking them across mobile apps. Read the whole story
by Fern Siegel
The move allows the agency to be closer to clients Starbucks and Amazon. Read the whole story
by Karlene Lukovitz
After adding short-form video feature Reels to Facebook, Meta is now planning to adopt TikTok's "fire hose" approach to recommending videos. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Jeff Shell, NBCU CEO, says one of the changes coming out of the pandemic is the premium video-on-demand window -- where you can buy … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
B2B company Area Development knew its advertisers lacked the kinds of tangible, empirical information they needed to move forward with a client sale. Read the whole story