May's 1.3% expansion is the fifth consecutive monthly deceleration, and it likely reflects tough comps with May 2021, which boomeranged 53.6% over May 2020 … Read the whole story
With the appointment Nationwide is consolidating most of its ad duties with WPP which has created a new dedicated unit to service the insurance … Read the whole story
Streamers use their remotes to simply click OK. Roku's ad tech will provide targeting, optimization and measurement. Read the whole story
"Mathis Family Matters" is a celebrity reality show about the home life of TV judge Greg Mathis and his family. Read the whole story
As retail media networks diversity their ad formats, media dollars will continue to shift away from onsite display ads, Forrester Research predicted. Read the whole story
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with … Read the whole story
NBCU says 40% of its upfront TV ad deals are using measures outside traditional age and gender guarantees -- from measurement platforms including AdSmart, … Read the whole story
The CW finished its upfront deals with "high single-digit/low double-digit" price gains, according to an executive. The network has sold out around 80% of … Read the whole story
The privacy practices of websites and apps that offer information related to family planning have come under new scrutiny this year, given the possibility … Read the whole story
A toast to ad events held locally -- where the real impact of advertising is felt, and where so much of the very best … Read the whole story
Developed with input from members of WFA's D&I Taskforce, the Charter identifies actions that the group says global organizations need to undertake to improve … Read the whole story
Facebook has agreed to resolve claims that it violated a prior privacy policy by collecting users' IP addresses, which can offer general information about … Read the whole story
NewsGuard, which rates websites for trustworthiness, faulted the European Commission for not doing enough to police platforms' disinformation. Read the whole story
The certification comes as Magnite looks to make measurement easier for its CTV ad inventory and to provide "more transparent programmatic transactions between buyers … Read the whole story
Will Bordelon will serve as CEO Insights Americas for the market research giant, now owned by Bain and WPP. Read the whole story