GroupM within the next month will publish findings of a proprietary analysis of methods currently used by the ad industry to calculate the impact … Read the whole story

Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cannes Lions panel. Discussion points could include advertising on Netflix, according to analysts. Read the whole story

It's "an analogue product for a digital world with fitness instructions printed onto your clothing that fade over time the more you use and … Read the whole story

LinkedIn may be best known as a place to recruit new talent, but during a presentation at the Cannes Lions Tuesday, its CEO gave … Read the whole story

Day 2 awards at the festival also included Industry Craft Lions, Digital Craft Lions, Design Lions, Entertainment Lions, Entertainment Lions For Music and Entertainment … Read the whole story

"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You'll need to dimensionalize it … Read the whole story

Facebook says its new machine-learning system "will work to ensure the age, gender and estimated race or ethnicity of a housing ad's overall audience … Read the whole story

University of San Diego professor Colin Campbell succeeds John Ford Sept. 1 as Editor-in-Chief of the quarterly magazine published by WARC. Read the whole story

VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 85% of U.S. Hispanics. The company says there are "inequities that are causing … Read the whole story

Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story

Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse tech to foster open, interoperable … Read the whole story

Streaming services and their shows -- which can be watched any time 24 hours a day, seven days a week -- are widely represented … Read the whole story

Tremor International's platform Unruly will be the exclusive supply-side platform in the U.S., U.K., Canada and Australia for ad inventory for smart TV operating … Read the whole story

Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merger, joins other TV and media industry veterans on the company's board including … Read the whole story

Judge rules that Dominion had "adequately pleaded actual malice with respect to Rupert and Lachlan Murdoch." Read the whole story

TrooVRS, a men's health and lifestyle platform, employs immersive, VR-powered environments to deliver content and experiences in written, video, and audio-based formats. Read the whole story

Jon Vlassopulos, formerly head of music at online gaming platform Roblox, has joined the advisory board of Dubit, a major creator of metaverse experiences, … Read the whole story

A judge ruled that Twitter need not unmask the account holder behind @CallMeMoneyBags, who used the platform to criticize private equity firms and their … Read the whole story

Global internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026. Read the whole story

Two consumers who were bilked by advertisers on Facebook will ask a federal appeals court to revive a lawsuit claiming the company actively solicits … Read the whole story