• by Colin Kirkland , June 21, 2022

Jon Vlassopulos, formerly global head of music at popular online gaming platform Roblox, has left the company to further pursue the metaverse as an advisor at Dubit, a major creator of metaverse experiences, games, and events for brands. 

During his time at Roblox –– a platform that reaches over 200 million users a month –– Vlassopulos produced virtual concerts and experiences for artists including Lil Nas X, Twenty One Pilots, KSI, 24KGoldn and Zara Larsson, which reached and engaged over 100 million people globally. 

Vlassopulos will remain an advisor “to help Roblox continue to execute on their music strategy,” he writes in a LinkedIn post. 

The transfer to Dubit makes sense, as the company recently created the first virtual experiences for the BRITs and the Grammys, and was behind last Friday’s Samsung-sponsored virtual concert by Charli XCX and Roblox.

At Dubit, Vlassopulos will act as a senior advisor on future metaverse strategies, supporting its partnerships with brands, publishers, artists, and metaverse platforms, reads a recent statement. 

“The beauty of the metaverse is its power to reach and engage massive global audiences that are unreachable on other platforms and in the real world,” says Vlassopulos in a statement, adding that he looks forward to working with Dubit as it activates more virtual events and experiences on platforms like Roblox.