"A cross-functional global team of our executive leaders has been working on our long-term roadmap for Dentsu," the holding company said in a statement … Read the whole story

"Intrinsic in-game ads refers to native in-game or in-play ads that are placed 'in the game' enabling a seamless part of the gameplay environment," … Read the whole story

With a 75,000 controlled print circulation, "Lifestyles Southern California," launches in December and targets the "ultra affluent audience" of Southern California's luxury real estate … Read the whole story

The NFTs are stand-ins for an opportunity to buy future limited editions of its extremely rare Blue Label Ghost and Rare Port Dundas Master … Read the whole story

MRI-Simmons is one of the main sources for data, insights and consumer trends used by advertisers and agencies to plan media buys. Read the whole story

Netflix is reportedly telling media buyers it will start its new ad service at a sky-high $65 cost-per-thousand viewers. At that high price, media … Read the whole story

A homegrown showcase for old monster and sci-fi movies on a broadcast diginet has built an audience of nearly 1 million every Saturday night. Read the whole story

Edit Tweet, Twitter's "most requested feature to date," will be provided first to Twitter Blue subscribers. Read the whole story

Ahead of the midterms, Google is making changes to provide more accurate and trustworthy information through YouTube and in search results. YouTube will highlight … Read the whole story

Senofer Mendoza, who invests in Fintech, AI and cybersecurity firms, talks about running a VC fund based around inclusion and what it will take … Read the whole story

The team has also created a new director of media and entertainment sales position to pitch deals with movie, TV, streaming and gaming marketers. Read the whole story

Liz Vaccariello, who formerly held the position, is moving to a corporate leadership position, Dotdash Meredith says. Read the whole story

Ryan Olohan, former managing director of healthcare for Google itself, has joined health marketing agency Klick as executive vice president, growth. Read the whole story

Siding against Google, a judge refused to dismiss AG Karl Racine's lawsuit alleging that the company misled people about its collection and use of … Read the whole story

Retail media will grow at a faster rate than search and social media, with spend estimated at $50 billion, according to eMarketer. Read the whole story