"Today's customers have high expectations of brands that claim to be purposeful. But it's not enough to articulate purpose through words or one-off campaigns," … Read the whole story

She joins Wavemaker from Havas Media where she was senior vice president-entertainment partnerships for Havas Sports & Entertainment. Read the whole story

The onset of September is an appropriate time of the year for Hulu to introduce a new series called "Wedding Season." Read the whole story

The LG Art Lab is a new NFT marketplace where users can "buy, sell and enjoy high-quality digital artwork" from their TVs. Read the whole story

The long-time ad industry media, data and technology vet describes the move as his "next chapter." Read the whole story

Per eMarketer, "what's top of mind for healthcare/pharma marketers is the impending deprecation of third-party cookies." Read the whole story

In the new ad, Rick turns himself into a Wendy's Frosty-ccino and discovers the same thing has happened to his family. Then Morty is … Read the whole story

The deal aims to bring ratings to Yahoo News' more than 200 million monthly visitors, bringing credibility to the thousands of news sources Yahoo … Read the whole story

Growth for this year's traditional TV and AVOD ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research … Read the whole story

One of the biggest differences year-over-year in August is that Toyota's spend decreased significantly without Olympics programming (from $19.7 million to $7.4 million). Read the whole story

A judge has rejected tech companies' request to dismiss lawsuits alleging they distribute and profit from "addictive" gambling apps, but said "reasonable minds could … Read the whole story

Facebook intentionally violated a Washington law regarding political ad disclosures, a state judge ruled. Read the whole story

Sling TV had the fewest net installs among SVODs compared during the May-July period. Read the whole story

Saeidi succeeds Audrey Melofchik who was elevated to CEO of North America in December 2021. He joined the Wunderman Thompson network in 2017 leading … Read the whole story