• by Joe Mandese  @mp_joemandese, September 6, 2022

Long-time ad industry media, data and technology expert Harold Geller has joined data management platform Advocado as vice president of strategic development.

Geller, who is probably best known as executive director of Ad-ID -- the digital ad coding joint venture of the American Association of Advertising Agencies (4As) and the Association of National Advertisers -- previously held senior roles at the 4As, Verance, Mindshare and Ogilvy & Mather.

St. Louis-based Advocado describes itself as a "leading data platform connecting and powering cross-screen advertising."