"The industry is already operating with significantly less signal given the changes by Apple, Firefox, and others," says IAB's David Cohen. Read the whole story
The advanced audience data partnership will enable GM to target the small percentage of consumers in the market for a car at any given … Read the whole story
The digital agency also hired Droga5 and MediaCom alum Deal Challis as North America Head of Media. Read the whole story
He joins from Omnicom's Merkley+Partners, where he was Chief Media Officer and led media investment for 12 regional and global marketers. Read the whole story
The three-day immersive workshop running today through Thursday was designed explicitly for founders and CMOs of emerging, high-growth brands that Big was created to … Read the whole story
As financial results beat expectations, the food retailer announced new product and media moves. Read the whole story
Of the 25.1 million, NBC says 1.65 million average minute viewers came from all digital video platforms. NBC says the game was the most-streamed … Read the whole story
With the Emmy Awards airing tonight, I thought it was a good time to provide a review of the best new series of the … Read the whole story
Legacy networks are relying more and more on brand extensions of shows whose brand names are already familiar to their audiences. Read the whole story
HBO/HBO Max topped all networks and streamers with 38 wins for the "74th Annual Primetime Emmy Awards" -- double its number of awards a … Read the whole story
With family budgets under pressure, Deloitte downbeats sales gains, after factoring in inflation. Read the whole story
The paper has created its first planning and development team, and is hiring several directors. Read the whole story
Two proposed federal bills "would prevent online platforms from exploiting young users' developmental vulnerabilities and targeting them in unfair and harmful ways," dozens of … Read the whole story
Premium streamers will soon need to make tough choices: Continue to spend billions producing or acquiring TV content and/or start focusing on being profitable. Read the whole story
Would-be blockbuster releases for the fall include "Black Adam" in October and "Black Panther: Wakanda Forever" in November. Read the whole story