by Joe Mandese
Retail media will total $101 billion this year, rising to $160 billion by 2027, according to GroupM's estimates, but the agency said it could … Read the whole story
COMMENTARY
by Joe Mandese
At a time when GroupM has been soul-searching the definition of media "line items," it just defined one of the biggest and fastest growing … Read the whole story
by Laurie Sullivan
Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story
by Joe Mandese
While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because … Read the whole story
by Wayne Friedman
NBCU and Samsung are launching a new "metaverse" video-game experience based around New York City's Rockefeller Center and the "Tonight" show. The free game … Read the whole story
by Colin Kirkland
Meta has announced a new Facebook Reels API that allows developers to integrate a "Share to Reels" feature so users can easily share Reels … Read the whole story
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by Colin Kirkland
Which brands will find in-game ads most effective? How will in-game ads lead brands into the metaverse? Jon Schulz, Viant CMO, discusses these questions … Read the whole story
by Robert Williams
Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones. Read the whole story
by Steve McClellan
The agency has added three agency veterans to oversee and further develop its new business/marketing, client service and strategic capabilities. Read the whole story
by Steve McClellan
Jemma Gould, a 20-year IPG veteran has led the holding company's environmental, social and governance (ESG) programs since 2016, most recently as vice president, … Read the whole story
by Wayne Friedman
NBCU is starting up a program to help small businesses, providing ad and marketing services, partnering with State Farm and agency Walton Isaacson. The … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Never-Consent notification blocker works in the background to automatically opt out site visitors, and will soon become available across desktop, iOS, and Android … Read the whole story
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by Wendy Davis
Fog Data Science "offers law enforcement the ability to conduct mass surveillance by providing data obtained through surveillance advertising, allowing them to track cell … Read the whole story
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by Steve McClellan
The Ad Council has launched two new PSAs in a long-running campaign supporting teen adoption. The effort is in partnership with the Administration for … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Updating Meta's progress in attaining its long-term goal to become the unifier of disparate digital worlds to the metaverse. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Once again, Hulu demonstrates that it is king of the TV universe when it comes to comedy. Read the whole story
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by Wendy Davis
An NBA.com subscriber claims in a class-action complaint that the organization violates the federal video privacy law by sharing data with Facebook. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Dyson: "Silicon Valley is addicted to profits and exponential growth. But we need to start thinking about what we're creating for the long term." Read the whole story
by Ray Schultz
They feel that news is made up of doom and gloom. And they also stay away from political news. Read the whole story
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by Ray Schultz
PubMatic has added several enhancements to OpenWrap, its unified auction tool for publishers. The changes are designed to help publishers and app developers achieve … Read the whole story